Language - The Power Tool

Language, they say is the most powerful tool to succeed in getting your message across to the audience. The utmost important must-do way is by using normal conversational language as a tool. When I say, conversational language, it doesn't need to be perfectly constructed sentences. The infamous Manglish (English spoken in localized Malaysian slang with localized words) is one conversational language. Same can be applied for other local languages as well. Knowing the language is one thing. Being proficient in it is another thing. Being able to use it to appeal to the right audience is another whole new level.

I usually train my Customer Service personnels to adapt to customer's language level to be able to create a rapport with them. Giving dummies example, if a German is working in Japan, he can't speak German to the colleagues. Of course, they can speak a common language, such as English. However, if he's to learn Japanese & speak to the colleagues, it brings the rapport & relationship to a higher level. Even, in any tasks in our working environment, we can use this method too. This can be demonstrated in below some real-life scenarios below:-

MESSAGE: To check driver status & to inform him on the urgency to deliver the goods to customer

Speaking to Malay driver (Malay language)
Me: Bang, ko kat mana ni? (Bro, where are u now?)
Driver: Aku kat Shah Alam ni, dekat roundabout JVC. (I'm in Shah Alam now, nearby JVC roundabout)
Me: Barang Canon tu, ko hantar cepat pi sana ya. Aku dah kena marah teruk dengan customer ni (U  know the Canon goods, please deliver it urgently, okay?? I've already got scolded by customer)
Driver: Ya ker? OK, lagi 10 minit sampai. (Is it?? OK, be right there in 10 minutes)
Me: OK, timo kaseh ya (OK, thank you)

Speaking to Indian driver (Malay language)
Me: A-ne, lu sekarang kat mana? (Bro, where are you now??)
Driver: Saya kah? Saya dekat.....tol USJ. Kejap lagi sampai. (Me?? Me now nearby.....USJ toll. Will arrive there shortly)
Me: Itu macam kah? Itu barang Canon ahh...lu bawa kan? Itu manyak urgent lahh. Lu cepat-cepat hantar sana ahh. Itu customer sudah manyak marah lahh (Is it??U know that Canon goods? Ur carrying it right?? It's an urgent goods, could u please deliver it urgently. The customer is very angry now)
Driver: Ya kah? OK, OK, nanti sekejap sampai (Is it?? OK, OK, will arrive there shortly)
Me: OK, thank you ahhh. (OK, thank you)

Speaking to Chinese driver (Cantonese language)
Me: Tailo, yi kar lei hai pin to??  (Bro, where are you now??)
Driver: Yi kar ahh?? Yi kar ngo hai USJ toll kor to (Now?? Now. I'm nearby USJ toll)
Me: Tiew lo !!!  Ko ti Canon for ha mai, ho chung yu ka. Ngo pei hap chai tiew to ho sai lik...Fai tit sung hoi kor to, ma fan lei. (Fu**!!! U know the Canon goods, it's very urgent u know. I got fu** nicely by customer. Could u please deliver it urgently?? Thanks)
Driver: K&%%& !!! Ho lah ho lah. Ngo chun leong ahhh (K&%*!! OK, OK, will do my best)
Me: Mmmm koi lei ahh, ha si cheng lei yamcha (Thank you very much, will buy u drinks next time)

I'm truly grateful to be able to grasp the local conversational language, be it in Malay, English or dialects like Cantonese, Hokkien etc thru exposures in my education years in national schools & current working environment. My only regret is not learning Mandarin properly during my schooling years, which I promised myself not to let it happen to my children. Not undermining some people putting priority for their children on learning internationally recognized language such as English & Mandarin, but many of us may have forgotten about the having language skills required to work in a Malaysian environment.

True, learning English & Mandarin is important & in fact, should be made a priority for all children. Unless, we're training ourselves to work in oversea country for all our life, we mustn't ignore the other languages as well such as Malay & local dialects such as Cantonese, Hokkien, which sadly I think is slowly dying. As what I mentioned earlier, grasping the conversational language (not necessarily need to master) to survive in a Malaysian environment. We took for granted on having a home country with cultures so diverse that we forgotten that it's actually a free training ground for our children to learn multiple languages, all at the same time. Something to ponder on for the parent wannabes or for those planning education for their child....